{"title":"Final Chapter Sale","description":"\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eAfter so much love, care and beautiful moments shared, Bella Buttercup is closing its doors.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat started as a passion project during those early baby years grew into something so special - a brand that connected us with thousands of incredible mums and families. But as life has gently shifted, so have we. Now finding ourselves on the other side of those newborn days, stepping into a new chapter of life with growing families and evolving priorities.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe reality is, we no longer have the time to juggle small business, our working lives and our families in the way Bella Buttercup truly deserves. And alongside this, we’ve felt the weight of a tough retail climate, something so many small businesses are navigating right now.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf there’s one thing we hope you take from this, it’s this: supporting small business matters more than ever. Every purchase, every share, every kind word truly means the world and keeps these dreams alive.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs we close this chapter, we would love your support one last time 💛\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur Closing Down Sale is now live, a final chance to shop your favourite pieces.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you have a pregnant friend, a baby shower coming up, or know a new parent, we would be so grateful if you shared Bella Buttercup with them.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis brand has been built on love, community and connection, and we couldn’t have done it without you.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"play-bar-play-gym-natural-cotton-straps-pack-of-four","title":"Play Gym Natural Cotton Straps (4 Pack)","description":"\u003cp\u003eOur natural-coloured straps come with a Velcro strip, so you can challenge your baby to reach higher, or easily lower the height so the toys can be held, explored and chewed on.\u003c\/p\u003e\n\u003cp\u003eOne pack contains four straps, made from 100% cotton\u003c\/p\u003e\n\u003cp\u003eThese straps are designed and tested to be safely used with the Bella Buttercup Play Bar play gym only and are not for individual use or for use with any other style of play gym. Using these straps on their own or with any other Play Gyms changes the length\/height, meaning they could become a strangulation hazard.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Bella Buttercup","offers":[{"title":"Default Title","offer_id":1132822689,"sku":"","price":4.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/0965\/products\/IMG_8376edited.jpg?v=1679711799"},{"product_id":"alaska-penguin-crochet-rattle","title":"Alaska Penguin Crochet Rattle","description":"\u003cp\u003eAlaska is the sweetest little girl Penguin you ever did see! With a soft crocheted outside she feels soft to the touch, she loves to be cuddled and squeezed by little hands. Alaska contains a gentle rattle noise inside, which allows for a sensory experience, sound is made when moved\/shaken.\u003c\/p\u003e\n\u003cp\u003eThis toy can be used individually or can be bought as an add on and attached to the Bella Buttercup Play Bar or Mini Bar.\u003c\/p\u003e\n\u003cp\u003eMeasurements: 7.5cm L x 14cm H x 6cm W\u003c\/p\u003e\n\u003cp\u003eStrap is not included.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease check toys before use and do not leave your baby unattended. Toys should be replaced after 9 months due to hygiene and safety reasons. Not designed to be used with any other brand of play gym.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bella Buttercup","offers":[{"title":"Default Title","offer_id":38001453505,"sku":"","price":4.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/0965\/products\/IMG_8345edited.jpg?v=1679711275"},{"product_id":"mini-bar-play-gym-natural-cotton-straps-pack-of-four","title":"Mini Bar Play Gym Natural Cotton Straps (Pack of four)","description":"\u003cp\u003eOur natural coloured straps come with a Velcro strip, so you can challenge your baby to reach higher, or easily lower the height so the toys can be held, explored and chewed on.\u003c\/p\u003e\n\u003cp\u003eOne pack contains four spare Mini Bar straps, made from 100% cotton\u003c\/p\u003e\n\u003cp\u003eThese straps are designed and tested to be safely used with the Bella Buttercup Mini Bar play gym only and are not for individual use or for use with any other style of play gym.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Using these straps on their own or with any other Play Gyms changes the length\/height, meaning they could become a strangulation hazard.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Bella Buttercup","offers":[{"title":"Default Title","offer_id":43338278633623,"sku":null,"price":3.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/0965\/files\/IMG_0192editedwebsite.jpg?v=1696907933"},{"product_id":"finley-fish-silicone-teether-ocean","title":"Finley Teether - Navy","description":"\u003cp\u003eThere may be many fish in the sea but there is only one called Finley! Our Fish shaped teething toy is available in three sea-worthy colours. With texture and shape designed for little hands it also doubles as teething toy, perfect to soothe sore, teething gums.\u003c\/p\u003e\n\u003cp\u003eThis toy is sold separately for individual use and it can be bought as an addition to the Bella Buttercup Play Bar, strap is not included.\u003c\/p\u003e\n\u003cp\u003eSilicone toys are proven to be safe, easy to clean and great for babies to use to self-soothe while going through their natural teething phase.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e- Made of 100% Food Grade Silicone\u003cbr\u003e- BPA Free\u003cbr\u003e- 100% Non-toxic\u003cbr\u003e- Non-stick\u003cbr\u003e- Odourless\u003cbr\u003e- Eco-friendly\u003cbr\u003e- Easy to clean ( soap and water!)\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot designed to be used with any other play frame. Please check toys before use and do not leave your baby unattended. Toys should be replaced after 9 months due to hygiene and safety reasons. \u003c\/span\u003e\u003c\/p\u003e","brand":"Bella Buttercup","offers":[{"title":"Default Title","offer_id":43341594132631,"sku":null,"price":2.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/0965\/files\/IMG_7975_16d4d0b5-ea58-4cc6-a1f6-69df53c4a834.jpg?v=1696990948"},{"product_id":"nappy-clutch-in-natural","title":"Nappy Clutch in Natural","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAre you tired of rummaging through your bag for nappies, wipes, and creams when you're out and about with your little one?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA compact sized, quilted clutch bag for storing your changing essentials, now coming in our new signature Bella Buttercup quilted design.\u003c\/p\u003e\n\u003cp\u003eThe nappy clutch easily stores a handful of nappies along with wipes and creams, ensuring you will never be caught off-guard when on the go again.\u003c\/p\u003e\n\u003cp\u003e-Modern quilted finish\u003cbr\u003e-Two tone colour design \u003cbr\u003e-Easy zip opening\u003cbr\u003e-Machine washable\u003cbr\u003e-Measures 32x24cm\u003cbr\u003e-Quilting Distance 2.5cm\u003c\/p\u003e\n\u003cp\u003eAvailable with or without an attachment for easy opening, choose attachment from options in the dropdown box.\u003c\/p\u003e\n\u003cp\u003eComposition:\u003cbr\u003eMain Front: 53% Cotton\/24% Ramie\/23% Linen\u003cbr data-mce-fragment=\"1\"\u003eMain Back: 56% Cotton\/44% Ramie \u003cbr data-mce-fragment=\"1\"\u003eFill: 100% Polyester\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCare: Delicate machine wash or spot cleaned when required. \u003cbr\u003eDo not use brighteners to wash your Bella Buttercup Quilted Collection products, this may cause fading.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eNappy Clutch Attachment: \u003cbr\u003eThe tassel clutch attachment not only looks great but helps to make your clutch easy to open in a hurry. With natural wood and soft coloured cotton trimming it’s the perfect upgrade.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eNappy clutch attachments are not a toy, do not leave your baby unattended.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Bella Buttercup","offers":[{"title":"Default Title","offer_id":43866657816727,"sku":"","price":12.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/0965\/files\/IMG_0148_copy.jpg?v=1736117416"},{"product_id":"oh-deer","title":"Oh Deer Teether","description":"\u003cp\u003eOh Deer is our cute Reindeer shaped teether with a circular face shape and sweet little antlers. The hollow area allows your little one to hold the teether properly and encourage development of their fine motor skills.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"st\"\u003e\u003cspan class=\"st\"\u003eOh Deer can be used individually or as an addition to the Play Bar. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"st\"\u003e\u003cspan class=\"st\"\u003eMeasurements: 8.5cm round, st\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"st\"\u003e\u003cspan class=\"st\"\u003erap is not included.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eYour baby will find that developing his \/her skills is more fun when they have a frequent change of position and activity. Small challenges, made often, are best for your baby's development.\u003c\/p\u003e\n\u003cp\u003eSilicone toys are proven to be safe, easy to clean and great for babies to use to self-soothe while going through their natural teething phase.\u003c\/p\u003e\n\u003cp\u003e- Made of 100% Food Grade Silicone\u003cbr\u003e- BPA Free\u003cbr\u003e- 100% Non-toxic\u003cbr\u003e- Eco-friendly\u003cbr\u003e- Easy to clean ( soap and water!)\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease check toys before use and do not leave your baby unattended. Toys should be replaced after 9 months due to hygiene\u003c\/span\u003e\u003cspan\u003e and safety reasons. Not designed to be used with any other brand of play gym.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bella Buttercup","offers":[{"title":"Default Title","offer_id":44154139705495,"sku":null,"price":3.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/0965\/files\/IMG_9842.jpg?v=1714541307"},{"product_id":"teddie","title":"Teddie","description":"\u003cp\u003eTeddie is our new teething toy made from a mix of wood and silicone in a sweet little Teddy Bear shaped face. The hollow area allows your little one to hold the teether properly and encourage development of their fine motor skills.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"st\"\u003e\u003cspan class=\"st\"\u003eTeddie can be used individually or as an addition to the Play Bar. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"st\"\u003e\u003cspan class=\"st\"\u003eMeasurements: 6cm round, s\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"st\"\u003e\u003cspan class=\"st\"\u003etrap is not included.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eYour baby will find that developing his \/hers skills is more fun when they have a frequent change of position and activity. Small challenges, made often, are best for your baby's development.\u003c\/p\u003e\n\u003cp\u003eSilicone toys are proven to be safe, easy to clean and great for babies to use to self-soothe while going through their natural teething phase.\u003c\/p\u003e\n\u003cp\u003e- Made of 100% Food Grade Silicone\u003cbr\u003e- BPA Free\u003cbr\u003e- 100% Non-toxic\u003cbr\u003e- Eco-friendly\u003cbr\u003e- Easy to clean ( soap and water!)\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease check toys before use and do not leave your baby unattended. Toys should be replaced after 9 months due to hygiene\u003c\/span\u003e\u003cspan\u003e and safety reasons. Not designed to be used with any other brand of play gym.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bella Buttercup","offers":[{"title":"Default Title","offer_id":44154157301911,"sku":null,"price":3.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/0965\/files\/IMG_0585_copy.jpg?v=1752387255"},{"product_id":"texture-ring","title":"Texture Ring Tan","description":"\u003cp\u003eThe Texture Ring is our new teething toy made from silicone in a wave ring design with lots of great raised patterns for little gums and fingers to enjoy. The hollow area allows your little one to hold the teether properly and encourage development of their fine motor skills.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"st\"\u003e\u003cspan class=\"st\"\u003eThe texture ring can be used individually or as an addition to the Play Bar. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"st\"\u003e\u003cspan class=\"st\"\u003eMeasurements: 8cm round, s\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003etrap is not included.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eYour baby will find that developing his \/her skills is more fun when they have a frequent change of position and activity. Small challenges, made often, are best for your baby's development.\u003c\/p\u003e\n\u003cp\u003eSilicone toys are proven to be safe, easy to clean and great for babies to use to self-soothe while going through their natural teething phase.\u003c\/p\u003e\n\u003cp\u003e- Made of 100% Food Grade Silicone\u003cbr\u003e- BPA Free\u003cbr\u003e- 100% Non-toxic\u003cbr\u003e- Eco-friendly\u003cbr\u003e- Easy to clean (soap and water!)\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease check toys before use and do not leave your baby unattended. Toys should be replaced after 9 months due to hygiene\u003c\/span\u003e\u003cspan\u003e and safety reasons. Not designed to be used with any other brand of play gym.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bella Buttercup","offers":[{"title":"Default Title","offer_id":44900935762071,"sku":"","price":3.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/0965\/files\/IMG_9908.jpg?v=1714545112"},{"product_id":"finley-fish-silicone-teether-coral","title":"Finley Teether - Coral","description":"\u003cp\u003eThere may be many fish in the sea but there is only one called Finley! With texture and shape designed for little hands it also doubles as a teething toy, perfect to soothe sore, teething gums.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eSilicone toys are proven to be safe, easy to clean and great for babies to use to self-soothe while going through their natural teething phase.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e- Made of 100% Food Grade Silicone\u003cbr\u003e- BPA Free\u003cbr\u003e- 100% Non-toxic\u003cbr\u003e- Non-stick\u003cbr\u003e- Odourless\u003cbr\u003e- Eco-friendly\u003cbr\u003e- Easy to clean (soap and water!)\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease check toys before use and do not leave your baby unattended. Toys should be replaced after 9 months due to hygiene and safety reasons. \u003c\/span\u003e\u003c\/p\u003e","brand":"Bella Buttercup","offers":[{"title":"Default Title","offer_id":44171454972055,"sku":null,"price":2.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/0965\/files\/IMG_4209_website.jpg?v=1714881431"},{"product_id":"finley-fish-silicone-teether-green","title":"Finley Teether - Ocean Green","description":"\u003cp\u003eThere may be many fish in the sea but there is only one called Finley! With texture and shape designed for little hands it also doubles as teething toy, perfect to soothe sore, teething gums.\u003c\/p\u003e\n\u003cp\u003eThis toy is sold separately for individual use, and it can be bought as an addition to the Bella Buttercup Play Bar, strap is not included.\u003c\/p\u003e\n\u003cp\u003eSilicone toys are proven to be safe, easy to clean and great for babies to use to self-soothe while going through their natural teething phase.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e- Made of 100% Food Grade Silicone\u003cbr\u003e- BPA Free\u003cbr\u003e- 100% Non-toxic\u003cbr\u003e- Non-stick\u003cbr\u003e- Odorless\u003cbr\u003e- Eco-friendly\u003cbr\u003e- Easy to clean ( soap and water!)\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot designed to be used with any other play frame. Please check toys before use and do not leave your baby unattended. Toys should be replaced after 9 months due to hygiene and safety reasons. \u003c\/span\u003e\u003c\/p\u003e","brand":"Bella Buttercup","offers":[{"title":"Default Title","offer_id":44171473453207,"sku":null,"price":2.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/0965\/files\/IMG_4423_1_website_f0b1cc4b-6ed4-4bf7-9035-bc27399c8c96.jpg?v=1714881489"},{"product_id":"your-a-star","title":"You're A Star Teether","description":"\u003cp data-start=\"171\" data-end=\"313\"\u003eMake teething a little brighter with our You’re A Star Silicone Teether — the perfect soothing essential for little hands and tender gums.\u003c\/p\u003e\n\u003cp data-start=\"315\" data-end=\"641\"\u003eBeautifully crafted in a soft, creamy neutral tone, this teether features an open, five-point star shape that’s easy for tiny fingers to grasp, hold, and explore. Made from high-quality, food-grade silicone, it’s gentle on delicate gums and helps massage and relieve the discomfort that comes with new teeth pushing through.\u003c\/p\u003e\n\u003cp data-start=\"643\" data-end=\"903\"\u003eThe smooth, flexible design makes it safe for babies to chew on from any angle, while the tactile star outline encourages sensory play and helps develop fine motor skills. Lightweight and easy to clean, it’s a must-have for your nappy bag or bedtime routine.\u003c\/p\u003e\n\u003cp data-start=\"905\" data-end=\"1096\"\u003eWhether it’s a thoughtful baby shower gift or an everyday teething helper, our You’re A Star Teether is designed to remind every little one (and their parents!) just how special they are.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMeasurements: 10cm\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e- Made of 100% Food Grade Silicone\u003cbr\u003e- BPA , PVC \u0026amp; phthalate free\u003cbr\u003e- 100% Non-toxic\u003cbr\u003e- Eco-friendly\u003cbr\u003e- Easy to clean (soap and water!)\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease check toys before use and do not leave your baby unattended. Toys should be replaced after 9 months due to hygiene\u003c\/span\u003e\u003cspan\u003e and safety reasons. \u003c\/span\u003e\u003c\/p\u003e","brand":"Bella Buttercup","offers":[{"title":"Default Title","offer_id":45665541390487,"sku":null,"price":3.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/0965\/files\/IMG_0567copy2.jpg?v=1752389938"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/0965\/collections\/The_Final_Chapter_1920_x_1080_px.png?v=1775547762","url":"https:\/\/www.bellabuttercup.com.au\/collections\/final-chapter-sale.oembed","provider":"Bella Buttercup","version":"1.0","type":"link"}