About Us


We are Chloe and Jaimee the Co- Founders of Bella Buttercup.

Our Story,

Bella Buttercup was founded in 2012 by two best friends Chloe Blanchette and Jaimee Masters, both of which come from creative backgrounds in the Fashion and Interior Design fields. They both live bay-side in Melbourne, Australia where the Bella Buttercup studio and office is based.

Chloe is Mum to six year old Eva and is currently pregnant with her second little girl. After many years of trying to conceive with the help of IVF and fertility treatment, it was a true blessing that she fell pregnant naturally early this year. 

Jaimee is Mum of one to two year old Austin, a cheeky, gorgeous little boy who brings so much love and fun into her day. 

Bella Buttercup’s Scandinavian inspired pieces combine classic styling, high quality materials and affordability as key hallmarks of the brand. The range has expanded from play gyms, through to change pad covers, pram liners, nappy clutches and wooden toys.  Such style and functionality reflect contemporary trends, while maintaining a timeless quality that gives each piece heirloom status.