About Us


We are Chloe and Jaimee the Co- Founders of Bella Buttercup.

Our Story,

Bella Buttercup was founded in 2012 by two best friends Chloe Blanchette and Jaimee Masters, both of which come from creative backgrounds in the Fashion and Interior Design fields. They both live bay-side in Melbourne, Australia where the Bella Buttercup studio and office is based.

Chloe is a Mum of one to her gorgeous girl Eva (6 y/o), who she utterly adores and who has been the inspiration for many Bella Buttercup products over the years. 

Jaimee is Mum of one to Austin (just over a year old) who brings so much love and fun into her day. She continues to work on the balance of life as a working mama with a toddler by her side. Having her little boy has opened her eyes to the wonder and joy of Motherhood.

Bella Buttercup’s Scandinavian inspired pieces combine classic styling, high quality materials and affordability as key hallmarks of the brand. The range has expanded from play bars, through to change pad covers, pram liners, nappy clutches and wooden toys.  Such style and functionality reflect contemporary trends, while maintaining a timeless quality that gives each piece heirloom status.