About Us


We are Chloe and Jaimee the Co-Founders of Bella Buttercup.

Our Story,

Bella Buttercup was founded in 2012 by two best friends Chloe Blanchette and Jaimee Masters, both of which come from creative backgrounds in the Fashion and Interior Design fields. They have four children between them and both live Bayside in Melbourne, Australia where the Bella Buttercup studio and office is based. 

Our most recent update: October 29th 2023

Like many small businesses in recent times, we have worked through a period of adversity, navigating the uncertainties brought by the COVID-19 pandemic. We traversed this tricky time in the world, both while welcoming new babies to the world.

 Like all great things, both ourselves and our beloved baby brand have come through the other side and are ready to make a triumphant comeback. Just like the resilience and determination of new parents, our brand has embraced this journey with courage and perseverance. Inspired by the obstacles we 've encountered, we have emerged stronger and are as committed as ever to providing only the best products for you and your little ones.

Bella Buttercup’s Scandinavian inspired baby and children's products are designed to sit seamlessly within the modern home. Both ladies combine their love of design with their experiences of parenting to bring high functionality and great style to their product range.